What to Do With All Those Open-Ended Responses? Data Visualization Techniques for Survey Researchers

Open-ended survey responses, where respondents provide responses in an unstructured, open-text format instead of defined response categories, are often a successful way to solicit authentic and unexpected feedback, highlight the diversity or nuances opinions, capture “why” that complements quantitative data. However, there many challenges analyzing reporting open-ended This article draws on visual design best practices, such as Gestalt principles authors’ combined experience demonstrate several visualization strategies relatively simple implement with The application practices data can increase recall effective decision-making transform findings into dynamic story.